Aashirvaad

Brand Name - Aashirvaad
Co. Owning the brand - ITC Limited
Date of launch - 27/05/2002 as  Aashirvaad Atta
Brief Intro - Aashirvaad is food brand of staple food and kitchen ingredients owned by ITC Limited. Its range of products includes Atta(wheat flows),Salt,Spices, Instant Mix and Ready Meals.

Products
1) Atta
a) Whole Wheat Atta
ITC entered the branded Atta market with launch of Aashirvaad Atta on 27/05/2002.
The company claims that the atta contains 0% Maida and is100%  samporna atta.

b) Atta With Multigrains
The new variety of atta made from choicest grains designed to provide nourishment for people of all ages. It is an integrated mix of six grains- wheat, soya, channa, oat, maize and psyllium husk.

c) Aashirvaad Select Atta
Premium quality atta made from 100% MP 'Sarbati' wheat.

d) Aashirvaad Salt
ITC entered the branded package salt market by launching "Aashirvaad Salt" on 26/03/2003. It is now available at all leading grocery stores across the country.

e) Aashirvaad Spices
ITC entered the branded spices market in May 2005 with launch of 'Aashirvaad Spices' currently offering Chilli, Turmeric and Coriander powder operating in selected markets of south and east.
In May 2008, Aashirvaad added a unique variant to its spices range with the launch of Pickle Mirchi Powder in Andhra Pradesh. The Pickle Mirchi Powder use the finest of Warangal Bamboo Chilies.
Recently Aashirvaad Sambhar and Rasam Powder variant has been added to the portfolio currently available in Tamil Nadu.

f) Aashirvaad Instant Mix
The range includes Gulab Jamun, Rava Idili, Rice Dosa and Rice Idili ranging from 200 to 500 gm packs.

g) Aashirvaad Ready Mix
It is available in range of 10 most popular Indian dishes namely  Aloo Mutter, Pav Bhaji, Navratn Korma, Mutter Paneer,Palak Paneer,Dal Makhni,Pindichana,Rajma Masala, Yellow Daal Tadka and Pongal in a ready to eat format.This comes in a four layer international pouch. This unique technology ensures freshness without use of preservatives.

Awards - Aashirvaad Select Atta(5 kg pack) was awarded the World Star Award for Excellence in Packing in the consumer pack category.

Referencef -

 Wikipedia and www.aashirvaad.com